Microsoft has recently made a significant change to its branding strategy by reviving the 'MSN' logo on its Edge browser homepage, effectively replacing the 'Microsoft Start' label.
According to users who noticed the change in the past week, the 'Microsoft Start' icon on the left-hand side of the Edge browser has been changed to the more familiar 'MSN' butterfly logo.
The move is seen as a strategic decision by Microsoft to nostalgia and lean on its legacy branding to boost user engagement and trust. MSN, which was first introduced in 1995 as a web portal, was once a major player in the online market. Although it has undergone significant changes over the years, Microsoft still owns the brand and reserves the right to revive it at will.
The renewed MSN branding on the Edge browser could be a signal that Microsoft is looking to create a consistent identity across its products and services, building on its past successes while emphasizing its commitment to innovation and user-centric design. By rebranding to MSN, Microsoft aims to reinvigorate its online presence and appeal to users who are nostalgic for the familiarity and trustworthiness of the classic MSN logo.