Northern Glory Automobile's law department has officially initiated a lawsuit against social media influencer Yuan Qícōng.
According to a Weibo post from Northern Glory Automobile's official account, the company has taken legal action against Yuan Qícōng, alleging that the influencer's recent viral videos containing false information have caused significant damage to the company's reputation.
Yuan Qícōng is a popular social media personality known for his humorous content and Debunking false information, but in this case, the law department claims that he went too far in spreading false rumors about Northern Glory Automobile.
The lawsuit is seen as a test case for the regulatory measures taken by Chinese authorities to control the spread of misinformation on social media. It remains to be seen how this case will be resolved and what implications it will have for social media influencers and the companies they work with.