Apple's Vision Pro has been on the market for a while now, but the sales figures are not impressive. According to a report by Mark Gurman, the device has sold under 500,000 units since its release. Even among users who have purchased the device and haven't returned it, the usage frequency is lower than what Apple had expected.
The product is facing two major challenges: a high price tag of $3,499 and the lack of killer apps that can truly take advantage of the device's capabilities.
To address these issues, Apple needs to focus on reducing the price and developing more innovative apps that can make the most of the device's features.