Imagine a company like Fat East, which treats its employees well, is kind to its customers, and has good quality products. However, its prices might be higher than those of other supermarkets. Do customers still willing to support such a company? Similarly, in the software industry, a company that prioritizes employee welfare and work-life balance might release products a cycle behind its competitors, but the quality is still good. Will customers still choose to support such a company? Most consumers, it seems, ultimately make their decisions based on self-interest, where their own interests and preferences guide their actions.