The European Union's regulatory agency has been embroiled in a privacy scandal after an investigation found that its advertising campaign on social media platform X violated the bloc's data protection regulations. The campaign allegedly processed sensitive citizen data to serve targeted advertisements.
The European Data Protection Board (EDPB) ruled that the company's behavior constituted an unauthorized form of micro-targeting. In response, the EU has taken measures to stop the practice. Moving forward, micro-targeted advertisements will face stricter oversight or penalties.
According to TechCrunch, the controversy centers around the use of personal data for advertising purposes without users' informed consent. The EU's regulatory agency has acknowledged the error and taken steps to rectify the situation.
Read more: [link to TechCrunch article](https://techcrunch.com/2024/12/13/controversial-eu-ad-campaign-on-x-broke-blocs-own-privacy-rules/)
This news has sparked concerns about the potential misuse of personal data for advertising purposes. The incident highlights the need for stricter regulations and greater transparency in the collection and use of personal data.
Sources:
- TechCrunch: [link to TechCrunch article](https://techcrunch.com/2024/12/13/controversial-eu-ad-campaign-on-x-broke-blocs-own-privacy-rules/)
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