Sandisk, a leading global brand in the storage industry, has announced a major rebranding effort, adopting a new logo and brand identity. The move comes as the company prepares to split from its parent company, Western Digital, by the end of next year. The new logo is inspired by the concept of a single data point, symbolizing the company's focus on innovation and simplicity. The logo also features an open 'D' letter, representing the company's commitment to openness and collaboration, while the 'S' letter represents partnership and community. According to a report by The Verge, the rebranding effort is part of Sandisk's broader strategy to emphasize its focus on data management solutions and to appeal to a wider audience. The company plans to leverage its new brand identity to differentiate itself in a crowded market and to establish a stronger presence in the industry.