The rise of social media has led to a decline in the popularity of blogs in China. The internet has evolved from a "desktop" era to a "mobile" era, and with it, the way people consume information has changed. Gone are the days when people would engage deeply with blog posts. Today, people are more likely to scan and share information on social media platforms like Weibo and Douyin. The traditional concept of a "blog" has become outdated, and the term itself has lost its significance. Blogs are no longer a effective way to disseminate information or community to people. The increasing prevalence of social media has also led to a shift in the way people communicate with each other. People are no longer willing to invest the time and effort to engage with others through blog comments. Social media platforms have made it easier for people to share their thoughts and connect with others in real-time, leaving blogs as a cumbersome and time-consuming way of communication. As a result, the blogosphere has shrunk, and the community that once thrived on blogs has scattered. In the era of social media, where everyone is a 'blogger' and a 'commenter', the blogosphere has become a redundant concept. The rise of follow-style platforms, like WeChat's "Friendship Circle", has further changed the landscape of online communication. These platforms allow people to share news, thoughts, and ideas in a way that is convenient and easily consumable, making blogs seem outdated. The decline of blogs has also led to a rise in the popularity of podcasting. Podcasts offer a new way of consuming information, and they have become increasingly popular in China. People are no longer looking for long, detailed blog posts. Instead, they prefer shorter, more digestible content that they can listen to while commuting or doing other daily activities. The rise of podcasting has also led to a shift in the way people consume information. People are no longer reading long, in-depth articles. They prefer shorter, more concise content that they can consume quickly. The future of blogging in China looks uncertain. As the landscape of online communication continues to evolve, it's unclear whether blogs will continue to play a significant role in the way people consume information. Will the resurgence of podcasting and other alternative platforms continue to erode the popularity of blogs? Only time will tell.