Amazon has been monitoring Temu, an e-commerce platform known for its affordable products. Anker, a popular brand, has reportedly closed its stores on the platform, prompting speculation that Amazon may be forcing sellers to choose between the two platforms due to a 'one option only' policy. Anker's blue logo stores 'ANKE' and other third-party sellers' items are no longer available on the platform, fueling speculation.
Amazon has denied the claims, stating that sellers can exercise independent judgment in their sales strategy and that the moves do not align with the facts. According to reports, Amazon's move may be aimed at squeezing out Temu, which has gained a significant following due to its affordable prices and convenient shipping options. The development has left some sellers worried about the potential implications for their businesses.