A recent leak from an anonymous source, cited by YouTuber Vex, has revealed the potential pricing of the upcoming NVIDIA GeForce RTX 5080 in the style of ASUS PRIME OC Edition. According to the leak, a retailer in Australia listed the MSRP (Manufacturer's Suggested Retail Price) of the graphics card at 2799 Australian dollars, which translates to approximately 1739 US dollars. This price includes the local VAT (value-added tax). The retailer's purchase price is estimated to be around 2544 Australian dollars (1581 US dollars).
If this leak is confirmed, it might suggest that the recommended retail price (RRP) of the RTX 5080 in the US could be around 1500 dollars. However, it's essential to remember that leaks are often inaccurate, and the final pricing and specifications will only be revealed at the start of next year, during the NVIDIA CES 2025 presentation.
The reveal of this information comes as a surprise to many in the tech community, given the expected pricing of the previous-generation RTX 3080 at around 800-1000 dollars. If the RTX 5080 indeed reaches the speculated price point, it could make the high-end RTX lineup more accessible to a broader audience, sparking intense competition among manufacturers and potentially disrupting the market.
Supporters of the speculated price point believe that it could ensure the survival of the mid-range PC gaming market, which has been dwindling due to the increasing prices of high-end GPUs. A lower price point would encourage more consumers to purchase the RTX 5080, leading to increased sales and broader market penetration.
NVIDIA's efforts to keep the pricing strategy under wraps have led to speculation and debate among enthusiasts and industry experts. Some predict that the company will adopt a tiered pricing structure for the upcoming flagship, allowing for a more gradual price drop compared to previous generations.
Stay tuned for the official presentation at CES 2025 for more detailed information on the NVIDIA GeForce RTX 5080 and its pricing.