During my tenure at Tencent Advertising, I primarily focused on small program e-commerce and advertising business, witnessing the dramatic transformation of the internet e-commerce industry. The most notable trend was the widespread adoption of private domain traffic by numerous e-commerce companies, with live streaming becoming a new craze and advertising investment continuously increasing. Through these experiences, I acquired a significant understanding of the internet e-commerce landscape and was inspired to explore the concept of e-commerce side-hustles. Inspired by the various fashion influencers on Xiaohongshu, they leverage their unique styling to attract a massive following, 'growing' their personal brand... and so on.