WeChat has recently announced the addition of e-commerce functionality to its public account platform. This new feature allows users who possess both a public account and a WeChat store to link their store to their public account, enabling them to showcase their store on their public account's homepage or insert store and product links within their article content. Furthermore, public account users without a WeChat store can utilize the 'Commissioned Goods' feature to bind or open a new e-commerce account and share products with their followers. Additionally, public account users can associate a specified store gift or self-purchased gift with the 'Gift' feature, which can be used for fan giveaways. This development is expected to further enhance the e-commerce capabilities of WeChat's public account platform, providing users with a more comprehensive and engaging experience.