TikTok has announced the addition of a new feature to its AI advertising platform, Symphony, which allows brands to create virtual influencer videos using uploaded images and text prompts. These AI virtual influencers can be used to showcase products, try on clothing, or interact with brand apps on a smartphone screen, mimicking the type of content that human creators often promote. The company has stated that all content generated using this tool will be clearly labeled as AI-generated and undergo multiple rounds of security review. This new feature is part of TikTok's efforts to provide more innovative and engaging advertising options for brands. The platform has also made some of its video creation tools available to advertisers, allowing them to create high-quality content without the need for external production companies. With the rise of virtual influencers and AI-generated content, TikTok is poised to revolutionize the advertising industry and provide brands with new and exciting ways to reach their target audiences.