Over the past three years, Pop Mart has undergone a remarkable transformation from a humble vendor of fresh vegetables to a symbol of the new consumption culture. The brand's journey has been marked by significant milestones, including a high-profile expose on China Central Television (CCTV) in 2022, which highlighted the company's inflated prices and poor product quality. However, this setback did not deter Pop Mart from pushing the boundaries of innovation and creativity. In 2025, the brand took the world by storm with its revolutionary new business model, which seamlessly integrates design, manufacturing, social media, and content to create a truly immersive consumer experience. This bold move has not only helped Pop Mart to regain its footing but has also cemented its position as a leader in the new consumption culture. As the brand continues to evolve and grow, it is clear that Pop Mart is here to stay, and its impact on the world of consumption will be felt for years to come.