Cursor, a popular AI programming tool, has recently introduced its Ultra subscription service, which offers 20 times the AI model usage limit of its Pro plan for a monthly fee of $200. According to Anysphere, users who subscribe to the Ultra plan will have priority access to new features. The company's annual recurring revenue has already reached $500 million, with major enterprises such as NVIDIA and Uber widely using its services. However, the AI programming tool market is highly competitive, and it remains to be seen whether Cursor can maintain its rapid growth. The Ultra subscription service is a significant move by Cursor to further establish itself in the market and provide more value to its users. As the demand for AI programming tools continues to grow, Cursor's decision to offer a premium service with enhanced features and priority support is likely to appeal to developers and businesses looking for a reliable and efficient solution. The company's commitment to innovation and customer satisfaction is evident in its efforts to stay ahead of the competition and meet the evolving needs of its users.