OpenAI is reportedly considering the use of ChatGPT's memory function to push targeted advertisements to users. The memory function allows users to pre-configure their personal background information, enabling ChatGPT to provide more personalized responses. Due to the memory function containing users' identity background information, its accuracy is likely to be significantly higher than traditional advertising networks that collect data through cookies. As a result, it can be used for precise advertising placement. Users can opt out of this type of targeted advertising by disabling the memory function, which will lead to a decrease in the matching quality of ChatGPT's responses. Currently, ChatGPT has started incorporating relevant advertisements into its responses based on user queries, and OpenAI has recruited several former Facebook employees to handle advertising-related business. This development has sparked concerns among users and experts alike, who are worried about the potential impact on user privacy and the spread of misinformation.