Amazon has recently introduced a new AI-powered feature called 'Help Me Decide' in a bid to compete with the Walmart-OpenAI alliance. This innovative tool utilizes large language models to analyze a user's shopping history, product descriptions, and consumer reviews to provide a clear purchasing recommendation. Initially, the feature will be made available to a randomly selected 'hundred million' American consumers, with plans to expand its reach in the coming months. The 'Help Me Decide' feature is designed to provide users with personalized shopping suggestions, making it easier for them to make informed purchasing decisions. By leveraging the power of AI, Amazon aims to revolutionize the retail industry and stay ahead of the competition. The introduction of this feature is a significant development in the ongoing AI-powered retail wars, and it will be interesting to see how it impacts the market in the future.