The Italian Competition Authority (AGCM) has launched an investigation into DJI's European subsidiary and its Italian importer, Nital, over allegations of price fixing. According to reports, DJI and Nital have been monitoring the prices charged by retailers and issuing warnings to those who fail to comply, including threatening to cut off supplies. The AGCM has stated that this resale price maintenance practice is suspected to be in breach of EU rules, which prohibit price fixing and restrict competition, ultimately harming consumers by preventing them from receiving discounts. If found guilty, the companies may face fines. DJI has responded by stating that it will cooperate fully with the relevant authorities. This investigation highlights the need for companies to ensure that their business practices comply with antitrust laws and regulations, particularly in the context of e-commerce and digital markets. The ON-going case serves as a reminder that price fixing and other anti-competitive behaviors will not be tolerated and that companies must prioritize transparency and fair business practices to avoid legal consequences.