In a significant move, The Walt Disney Company has been actively integrating various AI tools within its internal operations. This initiative not only includes the use of Microsoft Copilot and Amazon Q Developer but also the forthcoming enterprise version of ChatGPT. Furthermore, the company has introduced an in-house chatbot called DisneyGPT, which supports tasks such as creating work orders, querying organizational structures, analyzing project finances, and even involves the ability to upload Excel and PPT files.
The company is also developing a more advanced AI tool, codenamed 'Jarvis,' which is still in its early stages of development. This tool is designed to automate tasks and potentially replace human employees in certain roles. While some employees are optimistic about the efficiency gains that AI technology can bring, others are concerned about the potential displacement of jobs.
Disney's internal documents emphasize the company's commitment to adopting an 'AI-first' approach that prioritizes human creativity and ingenuity as the core driving force behind its operations. This approach aims to strike a balance between leveraging AI technology and preserving the unique value that human employees bring to the table.