On December 16, Douyin released the _Douyin Community Financial Industry Charter (Trial)_ , which clearly outlines account qualifications, content management, marketing behavior, and core governance regulations, as well as violation handling and responsibility mechanisms. This charter aims to standardize the dissemination of financial-related content within the Douyin community.
The charter applies to all accounts within Douyin that publish financial-related content, marking the source of governance boundaries. In terms of account qualifications, the charter advocates for financial field creators to complete platform financial professional certification, explicitly prohibiting unverified accounts from publishing professional financial content or recommending related services.
Douyin's move is a significant step towards regulating the financial content ecosystem within the platform, ensuring the accuracy and reliability of information shared with users. By establishing clear guidelines and consequences for non-compliance, Douyin can maintain a trustworthy environment for its users and promote responsible financial content creation.